Background:
My assignment was to concept and create an infographic for the Sleek and Lean brand. I had to familiarize myself with their brand guidelines, as well conduct both market and consumer research of their audience. A series of pencil concept sketches were presented to the art director for approvals. A lot of ideas were killed. Once approved, I’ve transitioned to executing the final design and written content. I worked with both the brand manager and content developer in achieving the final copy. The design was used for their social media campaign.
Goal:
Develop an infographic that works within the Sleek and Lean brand guideline.
Problem:
The scientific research for Sleek and Lean had to be simplified and made clear for their audience.
Background:
I collaborated with the art director and content developer in brainstorming the Skinny Girl blog. I developed wireframes before executing my designs, then went on creating mock up layouts for presentation. We all had to present our final designs to the brand manager.
Goal:
- Concept and design for the Skinny Girl blog.
- To get the visitors to read the content on the blog.
Problem:
The layout had to be engaging and work within the Skinny Girl brand guideline.
